Tips and how to organise events

#1

What is your experience in organising events?
Do you have any tips or recommendations?
Have you encountered problems while organising events?
Let’s talk!

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#2

I’ve done a few! Some thoughts on music-oriented events… Will come back later + add more!

I’ve made this ‘a wiki’ - I haven’t done this before here but assume that means others can edit it too?

Promotion

  • Sell tickets in advance, it helps you gauge how well your promotion is going (even though most will probably shift the day before
  • You can sell tickets on more than one platform (e.g. residentadvisor, eventbrite, locally-focussed ticket website), for extra reach
  • If you find another enthusiastic organiser, cherish them, they’re rare. Lots of people like the idea of organising, not many are up to putting in the all-consuming work of making an event happen
  • Even if you want to have a free party, in some sometimes people are more likely to show up if there’s a low ticket price
  • Having a guestlist is a great promotional tool. Add local influencers/organisers to the guestlist and ask them to help promote. For a first event in an area, this is a good way to build up an audience
  • Encourage other people on the bill to help promote
  • Make a facebook event as a way to spread the word too, although don’t trust that people who click ‘going’ will show up. In the past I’ve stopped promoting an event because I thought too many would show, and then had a pretty empty room
  • Social media boosts are an efficient way of reaching people
  • Collect emails, having a mailing list is still massively more important way to get the word out than social media
  • Make something great and people will be back and bring their friends!

Sound tech

  • If you don’t have a sound engineer, it’s not really rocket science, but
    • Watch out for ‘phantom power’ on mixers. Make sure it’s switched off at all times or everyone’s equipment could be fried
    • If you get nasty hum, try
      • running the laptop without your power plugged in
      • ask for a ‘DI box’ with ‘ground lift’
      • unplugging the HDMI/VGA to see if it goes away…
      • use a usb sound module (focusrite 2i2 is good value)

Money

  • Running workshops can be a better way of raising funds than live events
  • Try not to overload the programme so there’s more to go around (I’m terrible at this)
  • Try to save some money for yourself (also terrible at this)
  • Fundraising via grants etc can be great but I think is different depending on where you are…
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#3

Hi! I started writing a guide to ‘how to put on a gig’ recently… you can take a look on google drive - any suggestions welcome!

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